Skip to content
UBATUBAWILD
The Serra do Mar in Ubatuba: Atlantic Forest mountains descending towards the sea.

Launching soon · experiences in preparation

Ubatuba · São Paulo · Brazil

The Atlantic Forest, beyond the beach.

Small-group experiences in the forest above Ubatuba — guided by local knowledge, planned around safety, supported in English and Japanese, and designed to give back to the forest itself.

Why Ubatuba Wild

Not just a trail. A prepared way into the forest.

Anyone can point you to a trailhead. Ubatuba Wild is designed to answer the questions that come right after “it's beautiful” — where, with whom, how, and what if.

  1. Local knowledge

    Rooted in the Sertão do Itamambuca, not learned from a map. The forest, its rivers and its moods after rain, read the way locals read them.

  2. A safety system, not a promise

    Each experience is planned before, during and for emergencies: weather and route checks, briefings, communication and response plans.

  3. International from the first message

    Ask, plan and understand everything in English, Japanese or Portuguese — before you book and on the trail.

  4. Conservation built into the business

    A defined share of eligible booking revenue is intended for local conservation — published openly once operations begin.

Experiences

Three ways into the Atlantic Forest.

From a first, gentle walk to a full day in the wild. Each experience will have its difficulty, duration and requirements stated clearly before you book.

These experiences are prototypes in preparation. They are not yet available for booking. Routes, distances, meeting points and prices will be published only after field mapping and the required authorizations.

Coming soon

Forest Introduction

Difficulty
Easy
Duration
2–3 hours
Group
Small group

A gentle first walk into the Atlantic Forest: how it works, what lives here, and how to move through it with confidence.

Coming soon

Atlantic Forest Immersion

Difficulty
Moderate
Duration
Half day
Group
Small group

Deeper forest, more varied terrain and time to slow down — for travelers with some walking experience who want more than a viewpoint.

Coming soon

Wild Ubatuba Experience

Difficulty
Advanced
Duration
Full day
Group
Small group

A full day in the forest for experienced, well-prepared hikers. Requirements will be explained clearly before any booking.

Safety

The Ubatuba Wild Safety System

We don't eliminate nature's risks. We prepare for them.

The Atlantic Forest is extraordinary — and real. Weather changes, terrain is uneven, and in many places there is no phone signal. Every experience is designed around a clear process for what happens before you go, while you're in the forest, and if something doesn't go to plan.

Ubatuba Wild has not started operating yet. The system below is the standard every experience is being built on — not a description of services already running. As each part becomes operational, this page will say so.

  1. Before

    Decisions made before anyone steps onto the trail.

    Planned operational standard
    • Weather assessment

    • Route assessment

    • Briefing

    • Participant list

    • Clear difficulty information

  2. During

    How the group is looked after in the forest.

    Planned operational standard
    • Continuous guidance

    • Communication plan

    • Offline navigation

    • First-aid kit

    • Small groups

  3. Emergency preparedness

    What happens if something doesn't go to plan.

    Planned operational standard
    • Alternative routes

    • Planned evacuation points

    • Delay protocol

    • Emergency communication

    • Response plan

For international travelers

Discover Ubatuba without the language barrier.

Plan in English or Japanese, understand exactly what to expect, and know who's with you in the forest.

  • English support

    Planning, briefings and guidance available in clear, practical English — focused on what matters: understanding the plan and staying safe.

  • 日本語 / Japanese support

    Japanese support from planning to the trail. Ubatuba Wild's roots include many years lived in Japan.

  • Weather

    Ubatuba is warm, humid and often rainy — conditions can change within hours. Weather is assessed before every outing.

  • Safety

    A planned safety system before, during and for emergencies — explained openly on our safety page.

The Itamambuca river meeting the sea, with forest-covered hills behind.

Community

Local knowledge. Local value.

The people who live around the forest know it best. The goal is simple: when you explore it with Ubatuba Wild, more of what you spend stays with them.

  • Local guides

    Working with people who grew up with these trails, whenever possible.

  • Local food

    Meals and snacks from the region, prepared by people from the region.

  • Small suppliers and craft

    Buying from small local businesses and artisans rather than from outside.

  • Regional partners

    Transport, lodging and services from the region, recommended because they're good.

Rooted in the Quilombo do Sertão do Itamambuca

The Sertão do Itamambuca is home to a quilombola community whose history is tied to the land, the forest and the Itamambuca river. The goal is for tourism to benefit its families directly: paid work as local guides, food and products bought from the community, and value that stays in the territory.

This is an intention, not an announced partnership. Any collaboration will be designed together with the community and its association, and published here only once it is agreed.

Partners will be named only once partnerships are real and agreed. We won't list anyone we haven't worked with.

Conservation

Your adventure gives back.

The forest is the reason you come. A business that depends on it should help protect it — in a way you can check, not just believe.

Once operations begin, Ubatuba Wild intends to dedicate a clearly defined portion of eligible booking revenue to local conservation initiatives. Contributions and destinations will be published transparently.
Green-headed tanager (saíra-sete-cores), photographed in Itamambuca.
Green-headed tanager (saíra-sete-cores), photographed in Itamambuca.
  • Defined, not vague

    A specific share, set in advance — not “a part of profits” that nobody can check.

  • Published

    What was contributed, to whom and when — shown on this page.

  • Local

    Directed to initiatives that protect the Atlantic Forest in the Ubatuba region.

Contribution ledger

Program in development
Total contributed
R$ —
Projects supported
—
Year
—

This ledger will be filled with real figures once operations begin. Until then it stays empty — on purpose.

Mario Lucas, founder of Ubatuba Wild.

The face behind Ubatuba Wild

Hi, I'm Mario Lucas.

I grew up in the Quilombo do Sertão do Itamambuca, in Ubatuba — a quilombola community surrounded by the Atlantic Forest. Those trails and rivers were my backyard until I was 17.

Then I moved to Japan, where I lived for many years and worked as a welder in Saitama. After a long time between two cultures, the idea became clear: to build a bridge between visitors from abroad and the place where I grew up.

And that bridge has to work in both directions. Ubatuba Wild is being built so that the experiences create work and income for families of the Quilombo do Sertão do Itamambuca — together with the community, and on its terms.

Mario Lucas · Founder, Ubatuba Wild

Travelers

What travelers say

No reviews yet — we haven't guided our first group. When travelers share their experience, it will appear here as they wrote it.

Questions

Before you ask

Can I book now?

Not yet. Ubatuba Wild is preparing its first experiences. You can preview how booking will work on the contact page.

Where do the experiences take place?

In the Atlantic Forest around Ubatuba, on the northern coast of São Paulo state. Exact routes will be published after field mapping and the required authorizations.

How big are the groups?

Small, by design. The maximum size for each experience will be defined together with its route.

Is it safe?

Nature always involves risk, and we won't pretend otherwise. What we do is plan for it — before, during and for emergencies. Our safety page explains exactly how.

How does the conservation contribution work?

Once operations begin, a clearly defined share of eligible booking revenue is intended for local conservation initiatives, with contributions and destinations published openly.

How much will it cost?

Prices will be published together with each experience, when booking opens.

The forest is ready. We're getting ready for you.

Experiences are being prepared. Plan ahead, ask anything, and be among the first to explore the Atlantic Forest with Ubatuba Wild.

Plan your experience